The wildly popular ALS Ice Bucket Challenge hasn’t just revolutionized fundraising campaigns, it’s practically reinvented them. As of Thursday, the ALS Foundation has about 41.8 million reasons to thank the slightly masochistic challenge. But California isn’t feeling the love. In fact, the ALS Ice Bucket challenge may be contributing to California’s drought, and some residents are less than pleased.
Of course, the challenge’s cause is a worthy one, and regardless of its faults, the Ice Bucket Challenge has helped the ALS Foundation raise 20 times more this yearthan it did last year. But it comes at a cost — our most precious natural resource, and one that some areas of the country (and many parts of the world) are in desperate need of.
Contributing to a great cause, but I believe the right thing to do with California’s circumstances is to just donate and skip the ice bucket challenge part all together.